This ongoing air of mystery could ultimately play out in the game’s favor.
Tears of the Kingdom has only three trailers and a short gameplay demo, which seems like a decidedly low-key approach for one of the year's biggest games. Granted, The Legend of Zelda: Tears of the Kingdom has the spotlight for the foreseeable future, but Nintendo has also been drastically switching up its marketing strategy in the last year. There’s no way the company doesn’t have anything releasing in the second half of the year but, for some reason, Nintendo has been coy about announcing anything.
While the fourth game has endured a troubled development cycle, Nintendo’s radio silence could actually be serving another purpose: keeping marketing close to the chest until the game is on the cusp of release.Īs of this writing, Nintendo has zero announced games releasing in 2023 after Pikmin 4 in July. It’s been six years since the announcement of Metroid Prime 4 at E3 2017, and the only update we’ve gotten since then was the January 2019 announcement that the project was being rebooted under Retro Studios, the developer behind the original Prime trilogy.
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